Alex Ford is a seasoned GTM Consultant with over 15 years experience driving revenue growth across eCommerce, SaaS, and FinTech sectors. His expertise in targeting niche audience segments stems from a diverse career journey that includes co-founding Claro Wealth an AI personal wealth management app which secured £6 million in deposits for its financial guidance models. Prior to co-founding Claro, Alex operated in the FMCG eCommerce space working with brands such as ASOS, HBO, Joules and other high-street brands running user acquisition campaigns and ultimately launching Europe's leading biometric conversion optimisation agency which leveraged biometric data and AI models to improve online conversion experiences driving revenue.