For the past few years, Benjamin has worked with his brother Bart as B2B marketing consultants, helping SaaS start-ups and scale-ups to develop and execute their marketing strategies.

In 2022, when OpenAI was still largely seen as a tool for finishing sentences, the Ben and Bart recognised that their own roles in marketing were likely to be automated in the near future.

Rather than wait for change to happen, they decided to take the lead — and Growf was born.