Colin is a seasoned Creative Director and the newly appointed Head of AI Media at Inizio, a global healthcare agency of 6,000+. He’s been at the forefront of integrating generative AI into creative workflows, leading the release of fully AI-generated branded films for major global clients. With a background spanning broadcast, big-brand eComm, and digital content, Colin brings a bold, strategic view on how Gen AI is reshaping marketing—from personalised storytelling at scale to rethinking production models. He’s passionate about turning hype into hands-on, high-impact creative work that actually delivers—and helping teams and clients adapt fast.