GEOcon 2025 Speakers & Panellists
Olga Andrienko
VP Marketing & AI Operations, SEMrush
Olga Andrienko
VP Marketing & AI Operations, SEMrush
Olga Andrienko is VP of Marketing & AI Ops at Semrush, where she focuses on scaling operational excellence and integrating AI across global marketing initiatives. With over a decade of experience in brand building, audience growth, and demand generation, Olga has led high-performing SaaS teams that delivered significant market share and revenue growth. Beyond her role at Semrush, she’s a judge for global marketing awards, advisor for high-growth startups, and was named one of the 25 most influential women in digital marketing by TopRank. Olga is a strategic leader passionate about experimentation, team development, and pushing boundaries in modern marketing.
Stephane Boghossian
Growth, Lovable
Stephane Boghossian
Growth, Lovable
At Lovable, Stephane Boghossian is part of a small but mighty team of serial founders, competitive programmers, physicists, and product enthusiasts united by a shared mission: unlocking human creativity through technology. They’re building tools that empower the 99% of people who can’t code to create products with the sophistication of a world-class tech company. Stephane focuses on growth initiatives – scaling support infrastructure, nurturing community, and developing organic content strategies.
His background spans scaling Brainboard to $1M ARR through organic growth, advising early-stage startups across Europe, founding and exiting a JewelTech company, and expanding market reach for major luxury brands across the Middle East and Africa.
Leila Woodington
CMO, VEED.io
Leila Woodington
CMO, VEED.io
Leila Woodington is the Chief Marketing Officer at VEED.IO, a fast-growing AI video creation platform backed by Sequoia. VEED's mission is to make video creation accessible to everyone.
With over 20 years of experience in the tech industry, Leila has held marketing leadership roles at some of the world’s biggest platforms. Before joining VEED, she was Director of Business Marketing EMEA at Snap, Inc.
Prior to that, she spent more than a decade at Meta in various senior marketing roles. She began her marketing career at PayPal, where she spent six years leading B2B acquisition marketing.
Colin Melville
Head of AI Film, Inizio
Colin Melville
Head of AI Film, Inizio
Colin is a seasoned Creative Director and the newly appointed Head of AI Media at Inizio, a global healthcare agency of 6,000+. He’s been at the forefront of integrating generative AI into creative workflows, leading the release of fully AI-generated branded films for major global clients. With a background spanning broadcast, big-brand eComm, and digital content, Colin brings a bold, strategic view on how Gen AI is reshaping marketing—from personalised storytelling at scale to rethinking production models. He’s passionate about turning hype into hands-on, high-impact creative work that actually delivers—and helping teams and clients adapt fast.
Sarah Aird-Mash
CMO, Future Group
Sarah Aird-Mash
CMO, Future Group
Sarah is a pioneering GTM leader whose technology sector expertise has revolutionised revenue strategies across multiple industries. With prestigious roles at eBay and Google, her innovative approach to digital transformation has consistently delivered multi-million pound growth for organizations navigating technological disruption. Together, they fuse legacy brand-building mastery with cutting-edge AI and digital marketing expertise. A solution bridging the widening chasm between traditional marketing and PR with the AI-driven future.
Thomas Peham
CEO & Co-Founder, Otterly.ai
Thomas Peham
CEO & Co-Founder, Otterly.ai
Alex Ford
Founder, GTME.AI
Alex Ford
Founder, GTME.AIAlex Ford is a seasoned GTM Consultant with over 15 years experience driving revenue growth across eCommerce, SaaS, and FinTech sectors. His expertise in targeting niche audience segments stems from a diverse career journey that includes co-founding Claro Wealth an AI personal wealth management app which secured £6 million in deposits for its financial guidance models. Prior to co-founding Claro, Alex operated in the FMCG eCommerce space working with brands such as ASOS, HBO, Joules and other high-street brands running user acquisition campaigns and ultimately launching Europe's leading biometric conversion optimisation agency which leveraged biometric data and AI models to improve online conversion experiences driving revenue.
Mathias Ptacek
Founder, Rankscale.ai
Mathias Ptacek
Founder, Rankscale.ai
Mathias is the maker of Rankscale.ai, a platform for analysing, monitoring and optimising presence in AI search engines. Prior to Rankscale.ai, Mathias was Managing Director at Sleeve, where he led the commercial efforts to provide software solutions for remote access to globally distributed infrastructure. He has over a decade of sales and marketing experience, including leading the European sales team for Austrian unicorn TTTech Auto. An AI enthusiast and indie hacker, his career reflects a strong technical education coupled with a sense of customer success and a passion for innovation in the AI and software sectors.
Duarte Garrido
Co-Founder, DOJO AI
Duarte Garrido
Co-Founder, DOJO AI
Before building DOJO, DG was a veteran Marketer and MarTech Advisor with 12+ years experience leading teams in Fortune 100 companies and Start-Ups. Named Top 30 Fintech Marketers of 2023 and in Performance Marketing World's Top 100 PowerList by industry peers, DG spent his career trying to understand where MarTech went wrong, and the effects it had on the function and the people using it.
Benjamin van der Meeren
Co-Founder & CEO, Growf
Benjamin van der Meeren
Co-Founder & CEO, Growf
For the past few years, Benjamin has worked with his brother Bart as B2B marketing consultants, helping SaaS start-ups and scale-ups to develop and execute their marketing strategies.
In 2022, when OpenAI was still largely seen as a tool for finishing sentences, the Ben and Bart recognised that their own roles in marketing were likely to be automated in the near future.
Rather than wait for change to happen, they decided to take the lead — and Growf was born.
Jessie Allen
Co-Founder, Brand Discovery Agency
Jessie Allen
Co-Founder, Brand Discovery AgencyJessie is a C-Suite marketing leader with 25+ years in global brand building and strategic communications. Her illustrious career includes global senior leadership roles at PR agencies Speed, MWW, LEWIS and Launch PR, where she consistently transformed market challenges into growth opportunities for global brands including Hyundai, Childs Farm, Unilever, eBay, Castrol, The Discovery Channel and The Post Office. Currently working in-house with Unilever to fundamentally transform how the MNC builds its brands around the world.
Alex Hoffmann
Growth Director, Passion Digital
Alex Hoffmann
Growth Director, Passion Digital
Alex is the Growth Director at Passion Digital and has spent over a decade driving success in SaaS, B2B, B2C, and professional services sectors, thriving on crafting and executing data-driven digital marketing strategies. His journey through various senior roles has equipped him with a robust skillset in SEO, content marketing, technical operations, strategic data analysis, and overall digital marketing. For the past two years, Alex has been spearheading the expansion of AI capabilities within Passion Digital, transforming client strategies and driving innovative growth solutions across the agency's service offerings.
Kat Wendelstadt
GTM Leader
Kat Wendelstadt
GTM Leader
Kat Wendelstadt is a seasoned GTM leader with over 20 years of experience scaling tech companies. As a co-founder and early C-level executive, she has played pivotal roles in building startups now valued at over $1B.
Her marketing leadership includes driving transformative growth at Dr.Consulta, Latin America’s largest chain of primary care clinics, where she increased revenue from $5M to $15M in 12 months and earned Interbrand's Breakthrough Brand of the Year. Today, Dr.Consulta is valued at $350M with backing from top U.S. VCs.
Most recently, Kat served as Interim CMO at Flawless AI, a $100M-backed genAI startup, where she built the marketing function from scratch and scaled the company to double-digit million ARR. She is also a Growth Coach at SYSTM, the UK’s leading growth advisory for startups and a Growth Advisor at Words + Pixel, a leading UK PR agency.